This Privacy Policy describes in detail how SKFISH TECH LTD ("we," "us," or "our") collects, uses, stores, discloses, and safeguards personal data obtained from users across our full range of interactive services and digital ecosystems. These environments include, but are not limited to, mobile games, browser-based services, software applications, loyalty and rewards programs, in-game communities, user feedback programs, and marketing campaigns. We hold ourselves accountable to transparency, legal compliance under the data protection laws of United Kingdom, and user empowerment regarding data rights. By accessing or continuing to engage with our services, you acknowledge and agree to the data practices described herein.
This Privacy Policy applies to all platforms, channels, and environments operated or managed by SKFISH TECH LTD, including our official mobile apps, web interfaces, multiplayer game systems, communication tools, and associated backend infrastructures. It extends to registered users, anonymous visitors, beta testers, and participants in promotional campaigns.
We recommend that you read this Policy carefully to understand how your data is handled. If you have any questions, please contact us via [email protected]. By continuing to interact with our digital properties, you confirm that you understand and accept our data practices as detailed in this Policy.
We gather different types of information based on how you interact with our services. This data collection helps us operate efficiently, improve our offerings, and comply with applicable regulations.
2.1. Information You Provide Directly
Registration and Profile Data: This includes username, password, [email protected], avatar, country or region, language preferences, and age confirmation.
User-Created Content: Custom avatars, bios, forum comments, chat inputs, and uploaded images or video.
Interaction and Participation: Inputs for promotional entries, survey feedback, bug reports, beta participation, and community challenges.
Customer Support: Records of technical support inquiries, troubleshooting data, screenshots, crash logs, and resolution follow-ups.
2.2. Information We Collect Automatically
Device & Network Information: Including your IP address, device type, unique identifiers (e.g., IMEI), browser version, operating system, and system language.
Usage and Performance Metrics: Time spent on each feature, menu navigation patterns, in-game behaviors, clickstreams, control inputs, and latency logs.
Security Logs: Information about potential exploits, abnormal access attempts, and system integrity checks.
Location Data: We may access approximate or precise location information (based on user consent) to localize features, events, and legal disclosures.
2.3. Information from Third Parties
Social and Login Platforms: We may receive your display name, email address, or profile picture when you log in using third-party credentials.
Advertising and Analytics Vendors: Information on ad impressions, user interactions, demographic categorization, and re-engagement identifiers.
Payment Processors: Confirmation of purchase success/failure, payment method types, transaction tokens, and anonymized billing data.
Aggregated Behavioral Patterns: Including player segmentation data, audience modeling, event funnel statistics, and retention analysis.
We always strive to limit data collection to what is necessary for clear and legitimate purposes.
Your information is utilized for multiple legitimate business and service-oriented purposes, including but not limited to:
User Account Administration: Facilitating new registrations, authentication, email verification, and account recovery.
Customization and Optimization: Personalizing in-game mechanics, adaptive matchmaking, saved user preferences, and UI localization.
Content and Feature Development: Creating updates, balancing gameplay mechanics, and launching new content based on usage metrics.
Customer Support Operations: Efficiently resolving user issues, maintaining support logs, and improving help center functionality.
Marketing and Outreach: Delivering event notifications, reward reminders, promotional offers, and personalized content.
Security and Anti-Cheating Measures: Detecting bots, exploitative behavior, unauthorized access, and preserving game fairness.
Legal and Regulatory Compliance: Maintaining transaction histories, honoring parental control laws, and fulfilling audit requirements.
Business Intelligence and Research: Performing trend analyses, A/B testing, market comparisons, and retention analysis.
Every processing activity is underpinned by lawful bases, including contractual necessity, user consent, and legitimate interests.
We implement cookies, software development kits (SDKs), tracking scripts, and pixel tags to improve and monitor our services:
Session Management: Identifying returning users and restoring login or gameplay state.
Performance Analysis: Monitoring app loading times, system resources, and rendering speed.
Feature Optimization: Enabling or disabling experimental features based on test cohorts.
User Behavior Tracking: Understanding click patterns, content engagement, and navigation pathways.
Marketing Attribution: Measuring the impact of advertising campaigns and referral traffic.
You can modify or revoke cookie preferences via browser or device settings. Some features may not function properly if certain tracking is disabled.
We do not sell your personal data. However, we may disclose your information as necessary to:
Third-Party Service Providers: Including cloud hosts, analytics providers, customer support systems, fraud detection vendors, and marketing platforms.
Corporate Entities Within Our Group: To streamline service integration, ensure seamless data portability, and support shared infrastructure.
Law Enforcement or Government Requests: When legally obligated or in response to lawful investigations, subpoenas, or court orders.
Business Transitions: In cases of mergers, acquisitions, or asset transfers, under confidentiality and data protection agreements.
User-Requested Sharing: If you link your account with third-party platforms or request data transfers.
We ensure that third parties receiving personal data agree to strict confidentiality and data security standards.
We take comprehensive precautions to protect user data:
Distributed Data Architecture: Data is stored across global regions to ensure failover protection and low-latency access.
Data Encryption: All transmissions and stored data are encrypted using TLS and AES-256 standards.
Access Controls: Employee access is strictly role-based and limited to required operational functions.
Security Audits and Penetration Testing: Regularly conducted by internal teams and third-party security firms.
Anomaly Detection: Real-time monitoring of traffic, access behavior, and threat indicators.
Redundancy and Recovery: Automated data backups with disaster recovery protocols.
We also review our data retention policies regularly to ensure data is not stored longer than necessary.
You may be entitled to exercise certain rights under the laws of your region, such as:
Right to Access: Requesting a detailed summary of your data.
Correction Requests: Updating outdated, incomplete, or incorrect records.
Right to Deletion: Requesting removal of data under specific conditions.
Data Portability: Receiving your data in a structured, machine-readable format.
Restriction and Objection: Limiting the use of your data for certain activities.
Withdrawal of Consent: Revoking previously granted permissions.
To exercise these rights, please reach out via [email protected]. We may require identity verification before processing your request.
We do not knowingly collect or solicit personal data from children under the age of 13 or the minimum age permitted in your jurisdiction. If we learn that we have inadvertently gathered such data, we will promptly:
Delete the data from our records.
Disable associated accounts.
Notify the relevant parent or guardian, where possible.
Parents or guardians who believe a child has provided us with data should contact us at [email protected].
As part of global service delivery, your data may be transferred across international borders. We ensure such transfers comply with applicable regulations through:
Approved Legal Instruments: Such as standard contractual clauses approved by regulatory authorities.
International Frameworks: Including adherence to principles found in frameworks like the GDPR.
Vendor Vetting: Ensuring all external processors meet our internal compliance and security criteria.
We maintain records of all cross-border data transfer arrangements and review them periodically.
This Privacy Policy is subject to change based on regulatory updates, technological advancements, or changes in our data processing practices. Material changes will be communicated through:
Service-wide announcements.
Email notifications.
In-app alerts or pop-ups.
You are encouraged to review this Policy periodically to stay informed. Continued use after a Policy update implies acceptance.
If you have concerns, questions, or wish to submit a privacy-related request, you can reach us through:
Email: [email protected]
Address: 29246 Office Suite 29a, 3/F., 23 Wharf Street,London SE8 3GG United Kingdom
We are committed to responding in a timely, professional, and transparent manner.